Colourful Creatives I found through Instagram

Whilst the high street laments the ascent of Amazon and their ilk, brashly undercutting and making it oh-so-easy to get endless streams of clutter straight to your door (even on a Sunday!); there’s another story of internet commerce – the rise of the creatives and crafters.

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Skirt from Bryony & CoΒ – a family company who make storybook-inspired printed clothing for little girls (and bigger ones). A and I both have one of their dresses (not the same one!)

Thanks to platforms like Etsy, Folksy and Not on the High Street, giving up your corporate job to sew, knit or make your way to a modest living is a realistic prospect when you have an outlet bigger than an occasional local craft stall. Instagram is a treasure trove of like-minded (let’s be honest, often middle class mummy) creatives and small family companies developing and crafting to fill the niches the high street does not; and using visual social media to involve you in their brand and their own story.

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Custom tea party play mat and bag from Bye Bye Birdie UK (won in an Instagram charity auction). Wooden biscuits bought from Molly Meg – my go-to place for children’s presents.

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Camera Cushion, also from Bye Bye Birdie UK.

Through follows, hashtag exploration, and careful placement and tagging of products in pictures from accounts I admire, I’ve connected to and bought from several start-ups. Honestly, more for 2-year-old A than for me, perhaps because it’s easier to justify cute touches and outfits for her than in the rest of our quite minimalist home. Most of it has been due to buying into an aesthetic played out online – all proof that the unexpected side effect of the PR-dominated channels are working very well in favour of those individuals who understand how to craft a narrativeΒ as well as a product themselves.

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“What do you want to wear today?” “Digger dress”. “How about…” “DIGGER DRESS”. Sewing Circus are on the money with their unisex clothes in fun (and pleasingly geeky) fabrics.

I wanted to show you some of the lovely makers, doers and small businesses I continue to follow, because I love what they sell, but I also love their pictures and stories – I don’t feel marketed at, I feel like I have a relationship, and will support them with my business in the same way I try to make use of the local fishmonger – because I like what they do, having something custom to me, and I think our community is richer for their presence.

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Limited edition chunky necklace from Five of One Kind – Vicki makes 5 necklaces each of 5 designs each month

 

 

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